Made from braided, high-tensile strength cotton blend rope and intertwined with our durable NovaFlexTM material, the P.L.A.Y.'s NovaRope Twist toy is tough and stretchy making it ideal for outdoor play. With an easy-to-grip handle, its shape is optimal for tug-of-war sessions. Plus, it can be launched over long distances for fun play sessions at the park or beach. This toy is designed for active canines and humans and will be your go-to toy for training, agility and of course, daily playtime!